An escape from the city

Al Noor Island is a secluded island haven nestled within the heart of the bustling city of Sharjah, in the Khalid Lagoon. The island is a city escape that blends together nature, architecture, technology, art and literature into a living, breathing, believable space. Designed to be a destination catering to both residents and tourists, the island offers up a verdant blend of art and culture. The Butterfly House promises to educate and mesmerize both adult and child as it showcases the various species brought in from several parts of the world.


Brand strategy, brand identity & expression, brand guidelines, creative communication and animation production.


The island is a modern and unique destination, offering up unique experiences to a wide a range of visitors. Our challenge was to build a brand that can fulfil this promise through a idea which has the ability to evolve and personalise individual experiences. Our approach was to create a brand that builds the idea that every person who visits the island will have a different and unique experience, depending on their interests, personalities, and backgrounds.


The key idea is that every person, depending on their interests, personalities, and backgrounds has a different and unique experience on the island. This is captured through the use of a unique hand written typeface placed within the brand identity. This approach translated into a brand that can easily evolve and adapt to the specific experiences and requirements of the individual or group of visitors.

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Don’t take our word for it

"Omnia worked with Shurooq to create the brand for our new landmark destination - Al Noor Island. Al Noor Island is a unique attraction in the UAE and as such, called for a creative brand that appealed to a diverse audience but in a very personal way. From the development of the brand strategy, through to the creation and deployment of the brand identity, Omnia worked closely with us to create a fresh and flexible bilingual brand that we are all very proud of."
Hazem Sawaf

Director of Corporate Marketing

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